In the face of fierce competition from international brands, our role is to promote Zimbabwean brands by offering them an opportunity communicate their unique selling proposition to their targeted audience.

All strong brands create a special relationship with customers which triggers emotional attachment with the brand. It is this emotional attachment that wins and retains customers.

At Think Local, we believe that promoting local brands will cultivate a sense of national identity and pride. Through profiling Zimbabwean brands, we believe that we will be able to influence customers’ buying habits and choices.

When we profile local brands, our vision is to incrementally alter consumers’ decision tree. When a customer walks into a supermarket, they should ‘think local first’